7 Essential PPC KPIs for Better Campaign Performance

As a digital marketer, you know that tracking key performance indicators (KPIs) is essential for measuring the success of your PPC campaigns. But with so many metrics to choose from, it can be challenging to determine which ones to focus on. In this article, we’ll explore the seven most critical PPC KPIs that you should be tracking to improve your campaign performance.

Click-Through Rate PPC KPIs (CTR)

CTR is the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and compelling to your target audience. To improve your CTR, focus on creating ad copy that speaks directly to your audience’s pain points and uses attention-grabbing headlines.

Cost Per Click (CPC)

CPC is the amount you pay each time someone clicks on your ad. By monitoring your CPC, you can ensure that you’re not overspending on clicks and adjust your bidding strategy accordingly.

Conversion Rate PPC KPIs (CR)

CR is the percentage of people who take a desired action on your website after clicking on your ad. This could be anything from making a purchase to filling out a lead form. By tracking your CR, you can identify which campaigns and ad groups are driving the most conversions and optimize accordingly.

Cost Per Conversion (CPC)

CPC is the amount you pay for each conversion. By monitoring your CPC, you can ensure that you’re getting the most value for your advertising dollars.

Quality Score PPC KPIs

Quality Score is a metric used by Google to measure the relevance and quality of your ads and landing pages. A high Quality Score can lead to lower CPCs and higher ad rankings.

Return on Ad Spend (ROAS)

ROAS is a metric that measures the revenue generated by your ads compared to the amount you spent on them. By tracking your ROAS, you can ensure that you’re getting a positive return on your advertising investment.


Impressions are the number of times your ad is shown to potential customers. While impressions alone don’t indicate success, they can be a useful metric for measuring brand awareness and reach.

By tracking these seven essential PPC KPIs, you can gain valuable insights into the performance of your campaigns and make data-driven decisions to improve your results.

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